5 Steps for Developing a Tag Line for Your Product

A tag line is the one or two line descriptor that often comes after a product logo or company name.
It is one of those things that looks simple but isn't.

First, decide what you want to communicate with your tag line

If you have a positioning statement and/or unique selling proposition, write them down.
Your tag line should reinforce them.

Ask yourself these questions.

• Who are your customers?
• What benefits do you give your customers?